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Businesses profiting from 'Woke' advertising
Unless you haven’t been on the internet in the past week, you’ve likely seen the Gillette’s new socially-charged ad. The commercial, released just over a week ago, has created quite a buzz online, generating over 55 million views across various social networking websites -- and with good reason. The ad explores the topic of toxic masculinity and #MeToo movement and encourages men to support women, and each other, to truly be the “Best a Man Can Be,” rather than just the “best a man can get” that Gillette’s slogan has urged for the last 30 years. https://www.impactbnd.com/blog/what-gillettes-new-ad-teaches-marketers-about-woke-advertising
India unveiled the world's tallest statue
Compared to such blatant projections of power, the new 597-foot-tall sculpture of Sardar Patel in Gujarat cuts an altogether gentler figure. The record-breaking monument, which opens today, depicts the Indian politician wearing humble clothing and a placid expression. His arms hang calmly beside an unmistakable paunch; his bare toes protrude from oversized bronze sandals. It's a far cry from the sort of overbearing figure one might expect of a monument being derided as government propaganda. But the world's new tallest statue is nonetheless being painted as a political endeavor. What's your opinion? Image Credit: Business Today