Amazing things will happen when you listen to the consumer!

Having always had a keen interest in promotional activities, advertising and marketing – this job seemed like the perfect fit. Coupled with my Bachelor’s degree in Marketing and Communications, I can quite honestly say that this is exactly what I had in mind as the goal when I pursued my studies. Some of the key components of my job include owning, developing and delivering an affiliate sales strategy both locally and across the globe to drive revenue growth and meet business targets. I am also responsible for seasonal and campaign planning, partner outreach, market positioning and branding across all affiliates. I like to believe I am a people’s person and very sociable so what I enjoy the most about my job is managing the relationship with key affiliates, maximising their promotion and marketing on and off their platforms.

How do you develop a successful mindset?

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