heidi.smitsheidi.smits

If you fail to plan, you plan to fail

I’ve been described by many as “someone who can crack the code on the most complex problems and explain the solutions to the Board.” I like to believe that my job and position sees me playing an instrumental leadership role in creating a fully integrated business strategy and plan, driving significant gains in revenue and market share, and turning the investor education department into a competitive advantage. I revel in solving seemingly intractable challenges, and leading, coaching and inspiring individuals and teams. I am a lifelong learner who has completed advanced training in creative thinking and problem solving at Synectics, Inc. and the Creative Problem Solving Institute, as well as leadership and culture shaping experiences. When I’m not at work, I enjoy reading, spending time with my dogs and cats and cooking as a form of culinary creative outlet.

What was your favorite book as a child?

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